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About Shining Diamond Media · Full-Service Marketing, PR & Event Agency
Founder-Led Strategy. Specialist Execution.
Shining Diamond Media is a strategic communications, community engagement, marketing and public relations firm with offices in Atlanta and Detroit. We help organizations and leaders move through important moments with clarity, credibility and care.
Who We Are
A Senior Partner for Complex, Public-Facing Work.
Shining Diamond Media was built for the moments when an initiative is visible, the audience is skeptical and the margin for error is small. Utilities working through community conversations, agencies hosting public meetings, foundations raising their profile and leaders stepping into a larger platform all need the same thing: a partner who listens first, plans with discipline and follows through.
Our founder leads strategic relationships and critical engagements personally. A specialist team in public relations, content, production, media and event operations supports delivery, so clients receive senior thinking and hands-on execution from one coordinated partner.
We are a certified women-owned business serving clients nationally from Atlanta, Georgia and Detroit, Michigan.
Prior Executive Leadership
Prior employment roles of our founder, listed separately from SDM client engagements.
Meet the Founder
Alexis Kerr
Founder & CEO
Alexis Kerr brings more than 20 years of marketing and customer experience leadership to every engagement. Before founding Shining Diamond Media, she served as Vice President of Hallmark Mahogany, Head of Marketing and Customer Experience at Cadillac, and in global marketing leadership at General Motors.
That corporate foundation shapes how she works today: clear plans, accountable execution and a deep respect for the audiences an organization needs to reach. She is known for translating complex goals into messages people trust and programs people show up for.
Alexis holds an MBA in Marketing from Central Michigan University and a Bachelor of Science in Computer Science from Kent State University, and completed the Chief Marketing Officer Program at the Kellogg School of Management.
Education
MBA in Marketing, Central Michigan University
BS in Computer Science, Kent State University
Executive Education
Chief Marketing Officer Program, Kellogg School of Management
Offices
Atlanta, GA
Detroit, MI
Connect
Speaking
A Voice on Leadership, Visibility and Values.
Alexis speaks to audiences of students, executives and community leaders on values-driven leadership, financial intentionality and building a brand with purpose.
TEDx Pontiac
Speaker, "Check the Thread"
Harvard Kennedy School
Guest speaker to students
Disney Dreamers Academy
Speaker
Forbes 30 Under 30
Speaker
Panel Moderator
Conversation featuring Ben Crump, Angela Yee and Dr. Michael Eric Dyson
Invite Alexis to Speak
The SDM Difference
Executive-Level Thinking. Hands-On Execution.
"We listen first. We do the deep work. We turn strategy into action."
Trust-Centered Storytelling
Messages built to earn credibility with audiences who have reason to be skeptical.
Community-Informed Strategy
Plans shaped by real listening, so communities feel heard and initiatives move forward.
Institutional Credibility
Corporate executive experience applied to the work of utilities, agencies and institutions.
One coordinated partner
Senior-level access
Responsive decisions
Consistent brand voice
Stronger stakeholder trust
Measurable planning
How We Work
You Will Always Know Where Things Stand.
Every engagement follows the same disciplined rhythm, whether it lasts thirty days or a full year.
Step 1
Discovery Call
We listen to your goals, constraints and stakeholders before recommending anything.
Step 2
Strategic Alignment
A tailored plan with clear roles, timelines and measures of success.
Step 3
Collaborative Execution
Senior-level attention and transparent updates. You will always know where things stand.
Step 4
Measurable Results
Documented outcomes and clear recommendations for what comes next.
Let's Talk About What You're Building.
Share a few details about your organization and goals. A senior member of our team will follow up personally.